It’s safe to say that sports betting has well and truly conquered the internet. Gambling and sports betting commands an industry worth over €500 billion worldwide, and a large portion of that revenue comes from online activities. Today we have companies like Paddy Power, William Hill, and Bet 365 beginning to push aggressively in to the online marketplace, and this means capturing the lucrative smartphone and tablet markets.
If you’re on Windows Phone, this is good news for you, because even though the app landscape is sparse at the moment, there are plenty of sites optimizing their experience to translate seamlessly to your portable screen.
The Challenges of Sports Betting on Mobile Devices
The main reason why we haven’t had a massive influx of sports betting apps on smartphones is because of the restrictions set in place by the OS manufacturers. These policies restrict real money betting and gambling apps being released to the app stores on all platforms.
On top of this, Windows Phone has less than 4% of the worldwide smartphone market share, so it simply doesn’t make good business sense for companies to allocate development resources.
This is the reason that there is effectively only a single legitimate sports betting app available in the Windows Phone Store at this time.
Bet 365 for Windows Phone
Bet 365 is a large online sports betting site with coverage that spreads all across the world. Their Windows Phone sports betting app is a port of their iOS app.
The Bet 365 app provides certain benefits over using the mobile site from a browser.
- You can claim a bonus for being a new mobile user.
- The app offers access to all of the services available from the full Bet 365 website.
- There are live scores and select streaming services.
- You will have access to secure deposit and withdrawal portals, just like on the website.
- There’s a quick bet feature to place bets instantly.
All of these features are exactly what you need in a mobile sports betting app, but what about the people interested in other leading sports betting sites?
Universal Mobile Apps for Windows Phone Users
All of the major European sports betting networks are refocusing their efforts away from standalone apps, and are instead developing websites that will cater to every device. This means that users on a computer, an Android tablet, an Apple iPhone, and a Lumia Windows Phone could all browse to a sports betting website and receive an optimized experience.
This is possible using HTML5 coding and responsive web design. This way, you can access your favorite online gaming sites from your Windows Phone without worrying about the availability of a standalone app in your region.
Sites like Paddy Power and William Hill are already providing optimized mobile experiences compatible with Windows Phone, and hundreds of other sites are too. These optimized sites include bold fonts and ‘finger friendly’ menus. They lay everything out in a way that is easy to read and fast to operate, allowing you to place bets and manage your accounts on your smartphone, no matter where you are.
After loading a sports betting site on your Windows Phone, you will find that the mobile experience has been perfectly adapted, and that the need for standalone sports betting apps doesn’t actually exist.
Try a Site Today
Try any of the major European sports betting sites on your Windows Phone today. Easy readability, clear menus, and quick betting and account management is a breeze with the modernized mobile sites. From sign up bonuses and promotions, to exclusive content and competitive odds, you will be able to take advantage of everything that sites like Paddy Power, William Hill, and others have to offer.